CI Competitor Intelligence Start with a scan

Competitor monitoring that shows the source, the signal, and the action.

Build a clear brief in two minutes, see the right package for your situation, and get evidence-led competitor intelligence without maintaining another spreadsheet.

Build your brief Open search workspace Compare packages
Public sources Websites, notices, jobs, news, pages, public profiles.
Confidence scored High, medium, or low evidence quality on every signal.
Actionable output Plain-English triage, not a raw link dump.
Competitor brief builder Client-side only. Nothing is stored by this page.
Privacy-safe static tool
Use company names, trading names, or domains. Add up to 8 for the current pilot.
Priority signals
View sample
This page does not submit to a backend. Email, copy, and download happen in your browser.
Competitors 0 Add names to size the scan
Evidence depth Standard Public source sweep
Package Starter Best first step

Recommended: Starter Scan

A one-off scan is the lowest-friction way to test the evidence quality before committing to recurring monitoring.

Buy Starter Scan
Official web presence
Product pages, service pages, pricing language, case studies, and archived-change checks where useful.
High
Public procurement signals
Contract awards, notices, frameworks, buyer mentions, and named buyer patterns where relevant.
High
Hiring and capability movement
Public job adverts, team changes, market expansion clues.
Medium
Market commentary
News, public posts, directories, reviews, and analyst-style signals.
Medium

Instant coverage preview

Add competitors to see the first-report structure.

What the first useful report should answer

    Generated brief preview

    
            
    
          
    
        
    
      
    
    
    

    
    
      
    
        
    Sample output, built for decisions rather than link hoarding.
    
        
    Each update separates observed facts from interpretation, records source confidence, and ends with a practical next action.
    
        
    
          
    
            
            
            
          
    
          
    
            
    
              
    
                Signals dashboard
    
                Recent moves with confidence and action notes.
              
    
              Example report excerpt
            
    
            
    
              
    
            
    
          
    
        
    
      
    
    
    

    
    
      
    
        
    The paid output has to be useful in a bid, sales, or strategy meeting.
    
        
    A good competitor report is not a pile of links. Every paid deliverable is structured as a short decision pack with evidence, interpretation, battlecard-style notes, and an action queue.
    
        
    
          
          Inspect source-backed sample
          Open report workbench
          Choose a package
        
    
        
    
          
    After checkout, the handoff is deliberately simple.
    
          
    Stripe handles payment. The report brief is confirmed by email before fulfilment starts, so the first paid version is scoped correctly rather than guessed from a checkout alone.
    
          
    
            
    1. Build or copy your briefUse the brief builder so competitor names, priorities, and the decision question are explicit.
    
            
    2. Pay or email firstUse Stripe checkout for a standard package, or email first if the scope is unusual.
    
            
    3. Confirm delivery scopeUse the order handoff page or send the brief to competitor-intelligence@markhay.net from the same email used at checkout.
    
            
    4. Build the reportUse the report workbench to turn source checks into a quality-gated paid report.
    
          
    
        
    
        
    
          
    
            
    What you receive
    
            
    The format changes slightly by package, but the standard stays the same: source-backed, concise, and directly usable.
    
            
      
              
    • Executive readout. What changed, why it matters, and the highest-value action to take next.
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    • Competitor signal ledger. Named competitors, source links, signal category, confidence, implication, and next action.
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    • Battlecard notes. Talk tracks, bid-positioning prompts, proof gaps, and counter-positioning angles.
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    • Watchlist and blind spots. What to monitor next, what was not found, and where confidence is limited.
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    • Source appendix. Links checked, timestamps, source quality, and any caveats.
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    Minimum evidenceAt least one source-linked finding or explicit no-signal note for every named competitor.
    
              
    Minimum usefulnessAt least three practical actions or positioning prompts, unless the scope is too narrow and we say so.
    
              
    Confidence ruleNo unsupported claims. Low-confidence findings are labelled and separated from confirmed evidence.
    
              
    Advertising ruleNo claim that this is automated enterprise software until a production backend is approved and verified.
    
            
    
          
    

          
    
            
    
              
    
                Paid report excerpt
    
                Example structure for a bid-advisory watchlist
              
    
              Weekly format
            
    
            
    
              
    
                
    Signal: proposition shiftA competitor starts leading with AI-supported bid production. Check page copy, case studies, and pricing language before the next proposal response.
    
                Counter-message
              
    
              
    
                
    Signal: public-sector proof gapTwo competitors show fresher local authority examples. Add a concise proof insert or buyer-relevant outcome note to current bid collateral.
    
                Proof upgrade
              
    
              
    
                
    Signal: hiring movementNew bid roles may suggest capacity expansion. Treat as medium confidence until paired with contract awards, framework wins, or buyer activity.
    
                Monitor
              
    
              
    
                
    Blind spotNo clear public pricing evidence found this week. Keep pricing conclusions out of the executive readout unless a source appears.
    
                Caveat
              
    
            
    
          
    
        
    
      
    
    
    

    
    
      
    
        
    Built for teams that need interpretation, not another alert feed.
    
        
    Enterprise CI platforms are powerful but heavy. Website-change tools are useful but still leave the judgement work to you. This service sits between them: smaller, cheaper, and focused on source-backed action notes.
    
        
    
          
    
            
    Enterprise CI platforms
    
            
    Best when you need a mature platform, integrations, automation, analytics, and a large sales enablement programme.
    
            
      
              
    • Strong automation and dashboards
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    • Battlecards and enablement workflows
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    • Often too much cost/process for small teams
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    • Not what this pilot claims to replace
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    Website alert tools
    
            
    Best when you already know the exact pages to watch and only need change notifications.
    
            
      
              
    • Good for page-change detection
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    • Useful AI summaries on changed pages
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    • Limited wider context without manual work
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    • Still leaves interpretation to the buyer
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    Competitor Intelligence by markhay.net
    
            
    Best when you want a small, source-linked intelligence pack with practical bid, sales, and positioning actions.
    
            
      
              
    • Manual-pilot judgement layer
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    • Signal ledger and source appendix
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    • Battlecard-style notes and blind spots
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    • Low-cost pilot before heavier tooling
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    A first month plan, not just a first report.
    
        
    The strongest competitor-intelligence tools turn monitoring into a habit. This pilot does the same in a lighter way: start with a source-backed baseline, then turn useful findings into repeatable bid, sales, and positioning actions.
    
        
    
          
    
            
    How the first 30 days should run
    
            
    This is the operating rhythm behind the weekly package. It keeps the service measurable without pretending to be an enterprise platform.
    
            
    
              
    Week 1Build the baseline: named competitors, official sources, public procurement sources, confidence rules, and the decision question that matters.
    
              
    Week 2Filter for movement: only record changes that affect bids, sales conversations, proof points, positioning, pricing language, or buyer risk.
    
              
    Week 3Convert findings into battlecard notes: talk tracks, counter-positioning, proof gaps, watchlist items, and blind spots.
    
              
    Week 4Review value: what saved time, what changed a decision, which sources were noisy, and whether weekly monitoring should continue.
    
            
    
          
    
          
    
            
    Quick usefulness check
    
            
    Use conservative assumptions. If the report does not save time or sharpen a live commercial decision, it should not renew.
    
            
    
              
              
            
    
            
    
              Estimated monthly time value
              GBP180
              At this level, a GBP79 weekly watchlist is justified if it also improves at least one bid, sales, or positioning decision.
            
    
            
    
              
    Best fitSmall teams already checking competitors manually before bids or sales pushes.
    
              
    Good fitFounders, consultants, bid teams, and product leads who need source links and actions.
    
              
    Bad fitTeams needing live dashboards, CRM integrations, private datasets, or legal/regulated advice.
    
            
    
          
    
        
    
      
    
    
    

    
    
      
    
        
    A stronger method than a raw AI summary.
    
        
    The first version is deliberately manual-led so the product can stay accurate, explainable, and useful before deeper automation is added.
    
        
    
          
    
            
    What the report does
    
            
      
              
    • 1Normalises public signals into one comparable competitor view.
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    • 2Links every claim back to source evidence so you can verify it quickly.
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    • 3Ranks signals by confidence, recency, relevance, and likely commercial impact.
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    • 4Turns findings into next actions for bids, sales messaging, product positioning, and follow-up research.
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    Typical public sources checked
    
              
    
                Find a Tender
                Contracts Finder
                Companies House
                GOV.UK news
                News search
              
    
            
    
          
    
          
    
            
    Boundaries that keep it credible
    
            
    
              
    SourcesPublicly accessible sources only. No hidden, private, or credentialed competitor data.
    
              
    ConfidenceSignals are labelled high, medium, or low rather than presented as certainty.
    
              
    StorageThis static intake page does not store customer brief data.
    
              
    AdviceCommercial intelligence support, not legal, financial, or regulated advice.
    
            
    
          
    
        
    
      
    
    
    

    
    
      
    
        
    Start small, then keep only what earns its place.
    
        
    The offers are scoped for fast manual delivery. If your brief needs custom storage, dashboards, or automated data processing, that becomes a separate approved upgrade.
    
        
    
          
    
            
    Starter Scan
    
            
    £29 one-off
    
            
    A practical snapshot for up to 3 competitors.
    
            
      
              
    • Key moves and market signals
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    • Source-linked evidence
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    • Plain-English takeaways
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    • Delivered in around 24 hours
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            Start with a scan
            Send scan brief
          
    
          
    
            
    Weekly Watchlist
    
            
    £79 / month
    
            
    Recurring monitoring for up to 5 competitors.
    
            
      
              
    • Weekly change summary
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    • Evidence with links
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    • Impact and opportunity notes
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    • Cancel anytime
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            Start your watchlist
            Send watchlist brief
          
    
          
    
            
    Strategy Brief
    
            
    £149 one-off
    
            
    A deeper review for up to 8 competitors.
    
            
      
              
    • Positioning and pricing insights
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    • Market moves and implications
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    • Recommended next steps
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    • Delivered in 2-3 working days
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            Buy strategy brief
            Send strategy brief
          
    
        
    
      
    
    
    

    
    
      
    
        
    Simple fulfilment now, automation only where it improves reliability.
    
        
    This is intentionally operationally boring: clear intake, manual review, source-linked output, and a small feedback loop before scaling delivery.
    
        
    
          
    
            1
            
    Brief
    
            
    Use the builder or email the competitor list, market, and decision you need to support.
    
          
    
          
    
            2
            
    Source sweep
    
            
    Public sources are checked and filtered for relevance rather than dumped into a spreadsheet.
    
          
    
          
    
            3
            
    Signal scoring
    
            
    Signals are tagged by confidence, recency, impact, and practical next action.
    
          
    
          
    
            4
            
    Delivery
    
            
    You receive a concise report designed for bids, strategy, outreach, or product decisions.
    
          
    
        
    
      
    
    
    

    
    
      
    
        
    
          
    
            
    Need a custom brief before paying?
    
            
    Send the generated brief to competitor-intelligence@markhay.net. If the scope looks unsuitable, it will be tightened before any work starts.
    
            
    
              Build a brief
              Order handoff
              Email directly
            
    
          
    
          
    
            
    Trading stylemarkhay.net
    
            
    Data posturePublic sources only
    
            
    PaymentStripe Payment Links
    
            
    Supportcompetitor-intelligence@markhay.net